I just saw this on the news, and thought I'd just pass along to my readers. According to the news story, you can specify what you'd like your donation to go to -- anything from a cheeseburger to a college course. The web site has plenty of video clips and live web cams featuring interviews with homeless people. Here's an excerpt from the web site:
"Sean and I started Ascendgence LLC, an internet marketing business in January of this year. I am a veteran VP Sales/Marketing of 24 years. Sean is a part time DJ and marketing student specializing in online marketing. We do sophisticated tactical SEO and Viral marketing campaigns. We needed to do a campaign that we could use as a case study to market and showcase the capabilities of our fledgling enterprise. We were originally going to do a campaign for a local business in Katy Texas. However, Sean came up with a different idea.
Sean has been involved in volunteer work since he was very young. We raised him in a church that is very focused on service. He was president and founder of a service organization at his high school (Mayde Creek High School) that worked with the developmentally disabled kids in the school. That organization was later chartered into the Best Buddies organization. He is an Eagle Boy Scout and his Eagle service project brought young people together with special education kids. Over the past 6 years he has spent many hundreds of hours donating his mobile DJ services to Best Buddies, Special Olympics and many of other events for the handicapped, homeless and others. His favorite gig ever was at the Periwinkle Foundation camp. There he DJed a big annual shindig for a large group of terminally ill children. Anyone who knows Sean has no doubt what his intentions and motivations were for this PTB project.
As we have worked with Tim and his friends on the street over the past two weeks I have had an awakening that I hope we can share with others through this project. We knew that the same campaign with a sincere appeal, and a website like “helpthehomeless.com,” would be ignored. We knew that if we insulted people’s sensitivity or appealed to their humor – on a subject as sensitive as this we would get their attention. Then when they came to the site to see what a horrible thing or funny thing we were doing, they would immediately be introduced to Tim Edwards. They would quickly see a warm funny, sensitive, intelligent homeless human being. Someone they could relate to – someone they would like. "
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