Hyundai "spoof" ads like THIS ONE are all over YouTube, but are banned on TV. Whether done by Hyundai or some clever Hyundai fans, this accomplishes several positive things for the car manufacturer: 1. First of all, PULL advertising is much more desirable than the mostly sanitized but boring garbage being PUSHED at you on TV. As with shock jocks like Howard Stern, these YouTube ads are so un-PC and/or outrageously humorous and/or outrageously offensive, viewers are choosing to watch these ads; 2. They are viral advertising -- friends share these ads with groups of friends....the most effective kind of branding (that's how I heard about it); 3. They are NOT annoyingly interrupting TV shows, most of which are also annoying anyhow, but there seems to be no limit to the number of ads allowed. Pablum ads also interrupt movies, unless you pay for HBO. TV ads seem to be taking up about 50% of an average TV show time.
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