Candace Clemens

If a picture is worth a thousand words, a well-done video can be priceless.

After more than 15 years working for international software companies such as Lotus, Interleaf and Progress, I fell in love...with YouTube. I believe that it embodies an entirely new paradigm for advertising and branding -- User Generated Content and, ultimately, User Generated marketing and advertising.

And the 2007 superbowl proved that User Generated Advertising has arrived.

As a marketing and communications consultant, I have been intrigued to see how useful YouTube is in educating, marketing, and promoting so many increasingly visual products and technologies.

As a life long equestrian, and graduate of and instructor at Morven Park International Equestrian Institute, and USDF Bronze Medalist, I also appreciate YouTube as a great medium to share the beauty, intelligence and courage of many of our non-human athletes and heroes.