Apparently, if any nut case makes a controversial statement about the Muslim religion, a) the media gives the nut case some actual credibility, b) some believers in the target religion feel justified in reacting violently, c) the nut case uses the resulting publicity to try to blackmail people into acting in accordance with his agenda.
This guy is allegedly a Christian minister. That implies that he worships a man called Jesus and regards him as Christ, the Son of God, and his holy reference book is the Bible. I was under the impression that the man called Jesus was someone who preached "turning the other cheek" and "loving your neighbor" even if he/she isn't of the same faith, as presented by Jesus in the story of the good Samaritan (not one of "the Chosen" people...all those "chosen" people ignored a suffering man of their own faith.) I was also under the impression that this same Jesus was against perpetrating hatred, as is this at-best-fringe element who claims to be a Christian Minister, "spreading the word." The question is, who's word is he spreading? And how is he getting the media to help him spread it?
Meanwhile, I'm a PR and Marketing person. I am REALLY envious that this "Christian minister" is getting completely free publicity from worldwide media, and using it to try to get the attention of powerful people, as well as using the media to aid in attempted extortion.
Hmmmm. Maybe he's not a nut case after all. According to Advertising Equivalency this "nut case" has just been given billions of dollars of free media coverage, when I work so hard to get a little tiny bit of publicity for my clients, and sometimes my clients even PAY the media to get mentioned (which is called advertising.)
These clients are mostly small businesses. They employ American citizens, providing health coverage for their employees, probably most of them Christians (OK, I know one of them is Catholic....I'm not sure this minister would agree that qualifies as Christian.) And these businesses DESERVE AT LEAST as much free publicity as this allegedly Christian minister, who doesn't seem to add much value to America at all.
In fact, some might say, he's actually going to be responsible for some deaths of American soldiers, or even innocent Christian civilians (apparently, he wouldn't care if a few innocent Muslims died in the process, so we won't bother mentioning that). Why should HE be rewarded with free publicity? In fact, if anyone does get hurt or loses a loved one as result of said publicity, I think a good lawyer could make a case for significant compensation -- his or her client suing both the nut case AND the media who initially reported the story. Isn't this irresponsible reporting, an abuse of "freedom of the press?"
My Walnut28 Communications business has had a few clients over the past few years. I think I'll get one of them to agree to join me in announcing that we will burn a few Bibles because we are mad at this Christian minister for endangering the lives of our troops in a very Muslim part of the world. And if enough Christians get angry at the company for burning bibles, maybe the media will pick it up. Or vice versa. And -- bingo -- brand recognition. The only cost is my consulting fee.
Maybe I should hire this nut case. I think he's on to something.
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